This was the first part in a series of journeys into Fluid Creativity’s new workspace. It was important that we captured the working environment and used elements from the new building (based at Hyde Point, Hyde) whilst also getting across the creative aspect of the business.
We used Graham (Fluid’s chief developer) in a bedroom scene, being woken by a contemporary Salvador Dali-style melting clock, which oozed ‘fluid’ from it’s face and activated the alarm - waking Graham from his dreams of code and sabotaged grammar, which was all shot, edited, designed and produced in-house.
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