“The Love of My Life” appears tenth on the track listing of ‘hip hop jazzers’ Us3’s seventh album “Stop.Think.Run” and this is our latest video featuring Ayesha Varnnard from London and Brook Yung who was shot in Los Angeles.

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Inspired by the illustrative work of Si Scott we wanted to try out some flourish effects in the style of Indian henna which is symbolic of traditional Muslim marriage, and so, we dressed our subject in a traditional Indian sari, tied her hands up with rope and made her squirm a little bit as we recorded the live action on green-screen. Once we’d added animated vector graphics, subtle colour grading and background texture, it set the scene for an informative documentary production by Holyk Films in connection with HOPE Training and The Princes Trust.

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This was the first part in a series of journeys into Fluid Creativity’s new workspace. It was important that we captured the working environment and used elements from the new building (based at Hyde Point, Hyde) whilst also getting across the creative aspect of the business.

We used Graham (Fluid’s chief developer) in a bedroom scene, being woken by a contemporary Salvador Dali-style melting clock, which oozed ‘fluid’ from it’s face and activated the alarm - waking Graham from his dreams of code and sabotaged grammar, which was all shot, edited, designed and produced in-house.

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A high impact title sequence designed for Scorzayzee’s hip hop music videos for use on the official Scorzayzee website and YouTube Channel. Created using a stylised 3D logo, explosion footage,

For the release of the new Showtyme Entertainment website designed by Jason Mayo this attractive video ident was produced to compliment the look and feel of the new site when they upload their video media.

Shape, form, space, corporate styling and colouring, as well as depth-of-field, played a major role in this development, and the use of subliminal graphic devices, type and glow effects added interest to this eye catching video ident.

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A short introductory title sequence that focuses on new musical talent, bands and indie music in the East Midlands for use on the BBC Nottingham website.

A collaboration with Holyk Films brought to life with a virtual camera creating an Earth zoom effect and the musical talent of Where’s Strutter?.

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In this second part of Fluid’s viral videos after ‘Slime’ we put the in-house greenscreen facilities and working environment to good use again. We continued the journey into Fluid’s workplace with Wayne (Fluid’s head creative) visiting the bathroom who unexpectedly found himself at the center of a game of human-pinball - demonstrating Fluid’s creative imagination and development of ‘high impact visual’ services.

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